HUMANTRA

ugc creation
paid social ads

Humantra is a hydration and wellness brand focused on science-backed formulas and clean ingredients. For the brand, I created a mix of paid social ads and UGC-style videos, mainly for Meta and TikTok. I also made some light animations for paid ads and repurposed them as GIFs for email marketing. I also had a few opportunities to create my own UGC content—from concepting and scripting to shooting and editing—for both evergreen and holiday-themed campaigns. Some videos leaned educational, others were more playful. The goal was always to grab attention quick, keep it clear, and help the content perform.