For Murphy’s Naturals Spray and Candle, a mosquito repellent made with clean, plant-based essential oils, I created and managed a successful UGC campaign focused on driving in-store purchases. I sourced and coordinated with influencers, wrote easy-to-follow briefs, and handled all communication to keep things running smoothly. Alongside the influencer content, I also shot and edited my own videos for Meta and TikTok, making sure everything felt organic, high-quality, and aligned with the brand. The goal was to position the products as clean, honest essentials you’d feel good about using and be excited to take off the shelf.