Lucyd is a tech-forward eyewear brand known for its smart glasses and collabs with premium brands like Nautica and Eddie Bauer. I led influencer sourcing and management, developing concepts and writing briefs for both evergreen and holiday content. I managed all creator communication to ensure everything stayed on-brand and ran smoothly. In addition to overseeing influencer partnerships, I also created original video content for the brand. I supported the launch of their Lucyd Armor glasses by producing influencer content that performed well across paid ads and organic posts.