True Botanicals is a luxury skincare brand known for its clean, sustainably sourced ingredients and clinically proven formulas. For the brand, I led influencer sourcing and campaign management to support product launches and evergreen content. I handled everything from researching and selecting creators to developing creative concepts, writing briefs, and managing communication throughout the process. The goal was to partner with creators who genuinely aligned with the brand’s clean beauty values and to guide them in producing content that felt authentic, elevated, and on-brand.